Wolt - The Golden Goal

We built a full-size football goal. In gold. And yes - the net was gold too (!) Then we filled it with Wolt products and delivery bags, one by one, by hand. The campaign: guess how many items are inside, and you fly to the World Cup semi-final - flight and ticket. All at Bat Yam Stadium, starring Maor Buzaglo. Four films for courier recruitment and an existing-courier campaign. That same day we also produced an influencer event - full pitch branding, a penalty zone and food stands.